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Aminah Elster (she/her)
Co-Founder, Creative Director

Aminah is a certified paralegal, policy strategist, and nonprofit leader with over a decade of experience working alongside impacted communities to drive systems change. She is the Executive Director of Unapologetically HERS and CEO of Proximate Strategies Consulting, where she supports organizations through community engagement, program design, and participatory research. At Potted Path, Aminah brings her eye for intentional design, love of plants, and creative energy to every product and ritual kit. She holds a B.A. in Legal Studies from UC Berkeley and is a published author, facilitator, and certified life coach-in-training.

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